The Social Media Phoenix Effect
Imagine pouring your heart and soul into crafting social media content, but your posts vanish into the digital abyss. That’s the frustration many businesses face when...
Author: Eric Paterson
A Harvard Business MBA in 7 Minutes?
While education is highly recommended, the most valuable lessons often come from the trenches. Don’t underestimate the power of starting small and gaining practical experience in...
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus...
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main...
News and Resources
Google AdWords Bans Ads for Cryptocurrency If you’re offering information about trading cryptocurrency, your AdWords days are numbered. Starting June, 2018, Google will ban all AdWords...
